The Jolivet family entered the world of wine in 1926, when the Société de négoce Jolivet et fils was created. Until then, Louis Jolivet and Lucien Jolivet had succeeded each other as cellar masters at the Château de Tracy. Louis and Lucien made their selection, bought in bulk, bottled and marketed their wines in the Sancerre region.
Jacques Jolivet, son of Lucien, develops this activity while creating a beverage distribution structure. Wine is a passion for him and he recommends his son Pascal to become, at the age of 22, an agent for the famous Champagne house of Pommery which he still represents today. In 1983, Jacques Jolivet acquired a small trading company “Les Grands Vins du Val de Loire” and offered his eldest son Pascal, then aged 25, to take over the management.
Gérard Boyer, three-starred chef at the restaurant “Les Crayères” in Reims (one of Pascal’s very first customers and friend), then suggested to him the idea of promoting his name to develop his estate and his own brand.
